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Carbon Retirement named a Smarta 100 business

Submitted by Jane Burston on 22 Feb 2010

Carbon Retirement has been chosen by a judging panel including Deborah Meaden and other leading entrepreneurs such as Bebo Founder Michael Birch as a winner of Smarta.com’s inaugural ‘Smarta 100’, and was also selected as one of the ‘Top 5 for Ethics’ from companies included in the list.

The Smarta 100 aims to uncover remarkable small businesses that have gone the extra mile to differentiate themselves from the market or found clever ways to compete, from their marketing plan to their ethical stance.

Carbon Retirement co-founder Jane Burston said, “Being named one of the top five small ethical businesses in the UK is a huge honour, and we’re really proud to have been recognised for our innovation and creativity too - these are key values for us. We’re really looking forward to being part of the Smarta.com community.”

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What people say

  • "This might just be the world's first truly ethical offseting scheme."

    John Grant, Author of The Green Marketing Manifesto

  • "I have never been a fan of carbon offsetting but Carbon Retirement is different"

    Richard Ellis, Group Head of CSR Alliance Boots

  • "I have long thought European Allowances were the best alternative to offsets"

    Joseph Romm, Former environment advisor to Bill Clinton

  • "Carbon Retirement is an innovative idea that has clear differentiation in the market"

    Jo Hill, Unltd.

  • “We benefit from Carbon Retirement's innovative and responsible approach to carbon offsetting.”

    Adam Black, Head of Sustainability Doughty Hanson

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