"This might just be the world's first truly ethical offseting scheme."
John Grant, Author of The Green Marketing ManifestoCarbon Retirement is simple and efficient
Our process is simple. Because retiring EU emission allowances does not involve need to involve a large number of organisations, more of your money is spent on reducing emissions.
Project-based offsetting, on the other hand, involves a complex chain of organisations to fund the project, deliver it, estimate emissions reductions, verify the claims and accredit the reductions following one of the project offsetting standards. Brokers and resellers make the supply chain even longer.
The long chain means more parties take a cut, which increases the price.
Our research shows that even with UN approved project-offsets, over 70% of the money disappears into the supply chain and doesn't contribute to reducing emissions. Read our research or the BBC report.
Our process:

A typical project-based offset:


