"This might just be the world's first truly ethical offseting scheme."
John Grant, Author of The Green Marketing ManifestoThe most risk free way to offset
Traditionally, offsetting has worked by funding projects such as renewable power, energy efficiency or forestry, which reduce emissions in the developing world. Although these projects are usually well intended, there are risks. In particular, there is a risk that a project would have gone ahead without the money provided by offsets—meaning that the offsets have no real impact.
Few organisations have the necessary time to do the required due diligence on projects, meaning that some organisations damage their reputation by inadvertently choosing the wrong project. Carbon Retirement was established to address these issues and to help organisations direct their offsetting budgets into something that will make a tangible, measurable difference.
