Why we're better

Carbon Retirement is the most effective method of offsetting, because it is the only way you can be 100% sure that the emission reduction you pay for will take place.

It is the most ethical because it encourages long-term behavioural change where the real issue is - in the developed world. It reduces our dependence on fossil fuels and moves us more swiftly to a low carbon economy.

Why do it?

It is the most risk free way of offsetting.

• There are no questions about whether the reduction would have happened anyway - questions which can't be avoided when buying even the most rigorously audited credits.
• There is also little reputational risk in promoting the decarbonisation of developed economies, while reducing emissions in developing countries can look unfair.
• Read more on why Carbon Retirement is the most risk free form of carbon offsetting.

It offers the chance to lead your sector and set a standard for others to follow.

• It is an innovative approach that is gaining ground. Environmentalists that have been sceptical of offsetting have endorsed it, and opinion-forming green businesses and NGOs are getting involved. Read what people are saying about us.
• The UK Government endorses this approach to offsetting, and accredits the offsets we sell. Read more about the UK government's offsetting quality assurance scheme.

It is a simpler and more efficient way to offset.

• It is transparent, and you know where your money is going.
• It is a simple process to do and to explain to people. We buy and cancel the permits, so they can not be used. That’s it. It is much less complicated than explaining how project-based credits are generated.
• Read more on why Carbon Retirement is simple and efficient.